Temu’s ultra-low prices make sustainability claims especially tricky. While some products may be useful, greenwashing is widespread, and knowing how to spot it matters.
Common Greenwashing Tactics on Temu
1. Vague Sustainability Language
Terms like eco-friendly, green, or environmentally safe without explanation are red flags.
2. No Material Transparency
If materials aren’t clearly listed, assume the sustainability claim is weak.
3. “Natural” Without Context
Natural doesn’t automatically mean sustainable — especially if production details are missing.
How to Evaluate Listings More Critically
Ask yourself:
- Does this replace a disposable item?
- Will it last long enough to justify buying it?
- Is the sustainability claim backed by specifics?
In many cases, the most sustainable choice on Temu is not buying at all — or buying fewer, more durable items when necessary.
This guide isn’t about shame. It’s about awareness.